An award-winning author, blogger and programmer, Gina Trapani was the founding editor of Lifehacker.com, a Blog of the Decade nominee. Lifehacker sparked the best-selling book, Upgrade Your Life: The Lifehacker Guide to Working Smarter, Faster, Better, now in its second edition. Then there’s The Complete Guide to Google Wave, her latest book. She’s created platforms for customizing Google’s web apps, written for or been profiled in just about every tech and mainstream publication that matters, and Fast Company put her on its list of the Most Influential Women in Technology. Is it any wonder she doesn’t like talking about herself? No one would believe her.