Jeffrey Veen was a founding partner at Adaptive Path and project lead for Measure Map. After leaving Adaptive Path he went on to redesign Analytics and manage the UX apps team for Google until 2008. He has written two highly influential books The Art and Science of Web Design and Hotwired Style: Principles for Building Smart Websites. These days he hangs out at Small Batch which is developing the highly anticipated Typekit. Jeffrey has the supreme honor of being the tallest Happy Webbie in the universe.